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About


DanaLouFIT is a family run business in Jensen Beach, Florida. ALL of our products are designed and made in-house at our local shop... We can proudly say "Handmade in the USA" and wouldn't want it any other way. In fact, Dana is driven to support her community as the company continues to grow and never wants to outsource the production to manufacturers; thus providing jobs for her local community ensuring all DLF products are made ethically with a whole lot of love.

DanaLouFIT was also founded on the principle of kindness toward others and ourselves... physically, emotionally and spiritually. Her inspiration is to not only help others reach their goals and dreams, but to do it in style and with confidence. With nearly a decade of fitness-instruction experience and a history of creative design, Dana was inspired to launch her own fitness apparel line with the support of her loving husband Paul. 

At DLF we strive to design active apparel that is comfortable and functional. The last thing you want while squatting heavy weight or transitioning into downdog is to adjust your clothing. We know what's comfortable and all of our patterns are put to the test before production. We currently specialize in activewear and accessories for every active lifestyle whether you're a Runner, CrossFitter, Yogi, Surfer, Cyclist, Climber or Paddle boarder, our products will help you get the job done and set some new PR's. 

 ABOUT OUR PRODUCTS

We want our customers to have the best possible experience when they are wearing DanaLouFIT!  

Every unique active wear garment that comes out of our DanaLouFIT shop is handmade with love by Dana and her local seamstress crew!


Our products our sewn with several different machines and we pride ourselves on creating durable yet comfortable Active Wear. We use a 6 thread coverstitch machine on most of our products which provides a nice comfortable flat seam with lots of durability. We also add some serious top stitching to secure areas that may be more prone to wear and tear.

Our bottoms feature a triangle gusset to provide more room to move and less worry about the infamous camel toe. Take a closer look at our gusset here...  

We also feel a professional garment isn't complete without a hem. Our hems are created with an outstanding sewing machine that offers all of the same great qualities as our 6 thread coverstitch machine. We even go above and beyond by offering a FREE hemming service on every legging purchase. So, for our more petite customers, just add a little note to Dana with your specific needs and wants upon checkout and we will hem your leggings to a shorter length. (note* please allow a few more days to ship out your order as we work hard to provide you with the perfect length legging). 

We are very proud of the fact that we can customize your order to your needs. If you ever have any questions about what we can do, please reach out to us without hesitation dana@danaloufit.com